Impact of social networks on the promotion of reading in young Peruvians

Abstract

In the present study, the objective was to establish the impact of social media on the promotion of reading among young students at a Peruvian university. The study was conducted under a quantitative approach, with a non-experimental, applied, and explanatory design. The sample consisted of 168 young students from a public Peruvian university selected through intentional non-probabilistic sampling. Data collection was carried out using the survey technique, and a questionnaire was administered as the instrument. The results showed that in the social media variable, a high level prevailed, representing 42.26% (71), followed by medium and low levels. For the reading promotion variable, a medium level was evident with 40.48% (68), followed by high and low levels. Furthermore, the impact of social media on reading promotion among Peruvian youth was confirmed with a p-value = 0.012 < 0.05. The significant impact of social media on reading promotion among Peruvian youth was verified through the Chi-square test, as evidenced by the p- value of 0.012, which is less than 0.05. Therefore, these platforms are effective in fostering interest and engagement of students in reading-related activities. This research will allow for the identification of unique reading behavior patterns in the Peruvian context, considering the cultural, social, and educational factors specific to the region.