Ecuadorian Political Marketing: Theoretical and Legal implications

Abstract

Political marketing means a compendium of psychological, technological and communicational strategies with which the organizations of partisan and related nature intend to create interaction with the electoral public with the purpose of establishing bridges of identification, interpretation and respective communication to achieve the success of a proposal, option or formula which is considered in the Ecuadorian socio-political framework, the general objective is to analyze the Ecuadorian political marketing in its theoretical and legal implications, for which a research of documentary nature is presented, of exploratory level, with an analytical deductive method, The data collection technique is presented as the file and as an instrument the file, counting among the sources with previous specialized productions, antecedents, qualified studies along with others that allow sustaining the object of research, the attributes of the object of knowledge are treated through a documentary analysis, it is concluded that the Ecuadorian political marketing becomes a recurrent practice of the theoretical epistemic foundations produced by the academy of sciences serving in practice to generate assertive communication while having the pertinent normative foundations to sustain the ideal development of this activity.