Digital marketing strategies aimed at a restaurant

Abstract

Marketing strategies are necessary to reinvent the development of restaurants, being the source of promotion and dissemination of goods and services offered to the community. For this reason, the present study has as purpose to design digital marketing strategies for a restaurant. Being framed with a quantitative approach, using the method deductive analytic; being an investigation with a feasible project design, type field and with a descriptive level. The population is made up of 15,956 inhabitants of the central part of the city of Guayaquil; the shows they integrate 366 inhabitants. The technique used was the survey. The analysis of the results is done through statistical analysis. The results show that 80% mention that they do not know the restaurant in the sector and 20%, if they do known; this being the main reason to develop marketing strategies. It is concluded that through digital marketing you can promote the restaurants effectively, since every day people spend more time in social networks, thereby making the desired establishment visible promote.