Environmental awareness campaign: “Be part of the solution, not part of the pollution”

Abstract

The research Project carried out by the entrepreneurial community of the Higher Technological Institute of Administrative and Commercial Vocational Training, consists of the design of a series of marketing strategies to publicize and position their ventures, especially those generated on the linkage project called “Environmental awareness campaign; “Be part of the solution, not part of the pollution.” To achieve this objective, a methodology based on Observation and theoretical review is implemented. This project is not finished, which is why a preview of what has been achieved so far is presented. In the same order of ideas, it is mentioned that the resources used are made up of people, documents and computer equipment. Of which a work team was formed whose managers are: a Liaison Project Coordinator and a Teacher, with the participation of students of Graphic Design careers with a level equivalent to Higher Technology, Higher Technology in Administration and Higher Technology. in Marketing. It is also very important to highlight that the beneficiary group will be made up of the Residents of the Garay 2 Sector and the academic community of the University Training Institute. Thanks to these first steps, it is concluded that Environmental awareness is achieved through an education based on values, commitment, teamwork and cooperation, so that each of the participants acquires environmental knowledge and learns to use solid waste as raw material for the development of a new product.