Balanced Scorecard, incidence in the effectiveness of management of the commercial system. Case of Empresa Grau S.A

Abstract

The research entitled Balanced Scorecard, impact on the effectiveness of management of the commercial system. Case Empresa Grau S.A., aimed to determine the Influence of the Balanced Scorecard on the management effectiveness of the Commercial System of the Sanitation Services Provider Company Grau S.A. To this end, it is framed in the positivist paradigm, with a quantitative approach and a comparative cut-field modality. The population was made up of 175 people who belong to the commercial system of the areas of Piura, Sullana, Paita, Talara and Chulucanas - Morrocon. The sample was established by the same population. As a collection technique. The data analysis technique was statistical analysis by applying Spearman's Rho Coefficient as an instrument. Among the results, the Influence of the Balanced Scorecard on the management of the commercial system stands out, which presents a correlation coefficient R = 0.811, which is considered good. It is concluded that there is an influence of the Balanced Scorecard on the effectiveness of the Management of the Commercial System of the Grau S.A. Sanitation Service Provider Company. since it has improved its administrative process, although it has not optimized it, but progress has been made in this regard.