The Covid-19 pandemic and economic reactivation with education in digital projects

Abstract

The covid 19 pandemic has wreaked havoc on the economic activity of many countries and the slow reactivation of that area that they present, as a result of the different waves that have degenerated. That is why the purpose of this study is to determine the economic reactivation using digital projects. To meet the stated objective, a documentary investigation was used, presenting a descriptive level. To this end, the recording and coding of the data was used as a data collection technique and the content or mixed record as an instrument. The data analysis technique used was content analysis. Among the conclusions, the opportunity that the entrepreneur has to make a successful commercial project based on digital tools and the need for training in this non-traditional marketing area is established.