Como crear una marca, en 7 sencillos pasos

Dustin Madison Herrera Calderón

doi:10.47606/ACVEN/PH0326

Authors

Dustin Madison Herrera Calderón Instituto Superior Tecnológico de Formación Profesional, Administrativa y Comercial https://orcid.org/0000-0002-5059-3460

DOI:

https://doi.org/10.47606/ACVEN/PH0326

Keywords:

Brands, Differentiation, Positioning, Communication, Competitiveness

Abstract

The present article addresses brand creation as a crucial process in contemporary business, driven by the need for differentiation and positioning in competitive markets. The main objective is to provide a comprehensive guide that allows organizations to develop effective and enduring brands. Key factors influencing successful brand creation are identified, emphasizing the importance of market research, message coherence, and adaptation to consumer expectations. The primary findings reveal that building a strong brand requires a strategic approach integrating elements of visual identity, persuasive communication, and perception management. In conclusion, the need for proactive and ongoing brand management is underscored to maintain its relevance and competitiveness in a dynamic, globalized business environment. This study offers a theoretical foundation for design professionals and entrepreneurs interested in optimizing the process of brand creation and management across various industries and economic contexts.

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