Influence of environmental awareness on sustainable ventures at the Gamarra Commercial Emporium, Lima-Peru
DOI:
https://doi.org/10.47606/ACVEN/PH0365Keywords:
Entrepreneurship, Sustainability, Environmental Awareness, EcosystemAbstract
The purpose of this research is to determine how environmental awareness influences the sustainable entrepreneurship of the Gamarra Commercial Emporium through 2025. The theoretical framework is based on primary and secondary theories on environmental awareness and sustainable entrepreneurship related to the ideas of Schumpeter and Joseph. Methodologically, a quantitative analysis is applied. The results show that environmental awareness influences sustainable entrepreneurship, evidenced by Nagelkerke with 14.4% of its variability; it also influences the social sustainability dimension, according to Nagelkerke with 5.5% of its variability; it also influences the environmental sustainability dimension, according to Nagelkerke with 12.2% of its variability; and it influences the economic sustainability dimension, according to Nagelkerke with 17.8% of its variability. The analysis reveals weak levels of influence because challenges persist in promoting environmental awareness among the population. The discussion highlights the responsibility of entrepreneurs to improve sustainable practices. In conclusion, it is determined that addressing these environmental problems requires the development of cognitive, affective, conative, and active aspects that comprise environmental awareness, which involves communities, businesses, and the State.
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